Who we are
A Global Leader in Healthcare Innovation.
Bodyfriend is a high-end global healthcare and medical technology company with headquarters based in South Korea. Founded in 2007, Bodyfriend is a pioneer that has been developing massage chairs from the first generations of recliner chairs to the AI-driven wellness ecosystem.
Now Bodyfriend doesn’t view itself simply as an appliance manufacturer; it operates as a digital health tech company. It features a massive dedicated R&D division staffed by medical doctors and orthopedic experts. Their goal is to transition the massage chair from a luxury relaxation tool into a home rehabilitation and wellness hub.
BODYFRIEND is constantly innovating to pursuit the dream of extending healthy lifespan by 10 years.
While medical advances have increased life expectancy, yet healthy life expectancy has remained limited.
To address this gap, Bodyfriend has set ‘Extending Healthy Lifespan by 10 Years’ as its corporate vision, and established the industry’s first Medical R&D Center, focusing on the research and development of Healthcare Robots that enable people to enjoy healthier lives simply through daily massage.
Furthermore, we continue to innovate and evolve to develop full-body massage technologies tailored not only to the arms and legs, but also to the muscles, joints, and movements of the entire body.
*Life Expectancy – The average number of years a person is expected to live from birth
*Healthy Life Expectancy – The number of years a person can live in good health, without disease or disability
We create Healthcare Robots that feels like a human massage.
In 2022, we unveiled the world’s first ‘Robotics Technology’, featuring independently moving legs. Through this technology, we achieved stretching effects for key muscles and core muscles that need to be maintained in daily life.
With this, Bodyfriend defined ‘healthcare robot’ as a robot that delicately stimulates muscles and provides core exercise through robotics technology that generates diverse movements throughout the entire body, thereby establishing its identity as a healthcare robotics company.Going beyond basic massage techniques such as tapping, kneading, pressing, and rubbing, even incorporating pulling motions, Bodyfriend’s Healthcare Robots aim to become ‘robots that care for health with movements closest to those of a human’.
Chronology
The Beginning
- Establishment of Bodyfriend Co., Ltd. in South Korea
- Launched of the first massage chair
- Top-ranked retailer in major online shopping malls in Korea
- Introduction of new products based on technological development (2 types).
- 17 offline owned stores in Korea
Early Growth
- Korean Brand of the Year for 9 consecutive years (2013-2021)
- Partnership with Automobili Lamborghini
- Establishment of branch office in US with its head office in Los Angeles
- Establishment of branch office China (2017)
- Developed world’s first “Brain Massage” (2018)
Mainstream Success
- CES Innovation Award Winner / Honoree (2019-2022)
- Establishment of Europe branch office in Paris (2019)
- Released world’s first cold and warm air system massage recliner (2019)
- Hired Vincent de Sarthe, former designer at Louis Vuitton (2019)
Global Awards & Compliance
- Ranked #1 in Brand Value Index (BSTI) for Healthcare for 6 consecutive years (2015-2020)
- CES Innovation Awards (2021, 2022)
- Obtained GMP for Medical Device Manufacturing (2021)
- Partnership with Bang & Olufsen (2021)
- Red Dot Design Award – Brand Communication Category (2022)
Development in Europe
- Europe branch new Flex Showroom opening in Courbevoie (2025)
- Partnership with 10 European Major massage chair Dealers (2024-2025)
- Ranked #1 in the Korean National Brand Competitiveness Index (NBCI) and National Customer Satisfaction Index (NCSI) (2023)